I have had an Etsy shop exactly one year today!
In that time, I have made 12 sales, to average exactly one a month. It doesn't sound like a lot (considering that some Etsy sellers have hundreds of sales or more). Considering that hats are a much tougher sell than something like greeting cards, I regard it as quite an accomplishment.
Baby steps to be sure. Etsy is not a place to get found. There's just too much stuff on there to even have a good shot at showing up in searches. Most "hat" results on Etsy are crocheted beanies or scrub caps. Ugh! But it is a good place to set up and facilitate e-commerce without having to set up a standalone web site, shopping cart, etc.
For today only (Oct. 31) until around noon tomorrow (Nov. 1), I am having a huge sale to celebrate my anniversary! 25%-45% off everything in my shop, with most things 40% off. No coupon code needed; just shop at the link below:
Silverhill Creative Millinery on Etsy