After spending a long time working on it, I rather recently finished my logo. I am lucky that I have a background in graphic design, so I can have a nice, professional logo without having to pay someone else to design it.
The part that took the most time was the lettering. Those are not fonts. All of the letters were created by me! :) Side note: In the past, I have occasionally wanted to be a font designer. No more. The amount of nitty-gritty detail work, getting curves just so, etc. is very tedious. I am proud of the results of my work, but I don't think I'll make font design a permanent part of my life.
I wanted a logotype (that is, a text-based logo) rather than an icon of some kind. Partly because I didn't want to lock myself into a certain style of hat being depicted (fedora, cloche, etc.). Also, I wanted kind of a vintage look, and fashion and millinery labels have traditionally been logotypes.
The style was all about Art Deco. Because I love theatre so much, I took my inspiration from deco-era marquees and theatre facades. Obviously it doesn't look much like a marquee now. In the process of designing it, I had to simplify the style and make it symmetrical. But that is the origin story of the shape surrounding the text. As for color scheme, I went with a deco-inspired color palette as well. I have a secondary color scheme as well:
So there you have it. I hope this was at least somewhat interesting.