The part that took the most time was the lettering. Those are not fonts. All of the letters were created by me! :) Side note: In the past, I have occasionally wanted to be a font designer. No more. The amount of nitty-gritty detail work, getting curves just so, etc. is very tedious. I am proud of the results of my work, but I don't think I'll make font design a permanent part of my life.
I wanted a logotype (that is, a text-based logo) rather than an icon of some kind. Partly because I didn't want to lock myself into a certain style of hat being depicted (fedora, cloche, etc.). Also, I wanted kind of a vintage look, and fashion and millinery labels have traditionally been logotypes.
The style was all about Art Deco. Because I love theatre so much, I took my inspiration from deco-era marquees and theatre facades. Obviously it doesn't look much like a marquee now. In the process of designing it, I had to simplify the style and make it symmetrical. But that is the origin story of the shape surrounding the text. As for color scheme, I went with a deco-inspired color palette as well. I have a secondary color scheme as well:
So there you have it. I hope this was at least somewhat interesting.
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